How Explainer Videos Help in Boosting your Social Media Marketing
Years ago,Guest Posting blooming social networks were the “it” thing among online business experts. Almost every company was wondering and evaluating how far could they reach their goals with social media marketing.
Then, that initial social media boom bounded with an online video boom where, through the so-called social media generation, the video has turned into the easiest online content to share. On Facebook, photos are liked twice as much as a text, while videos are shared 12 times more than links and text combined. And, on Twitter, 700 videos are being shared every minute.
So video posting, content marketing, watching and sharing is now defining a new era of Internet users. Major and small online companies alike are turning text to video their efforts to video content, and that’s where animated explainer videos are playing their main role: by effectively telling potential customers about a product or service in less than 2 minutes, they have become the latest and greatest online marketing tool.
What are The Precise Reasons Why They Could Boost Your Social Media Campaign? They’re the Most Cost-Effective and Engaging Online Content
Internet and social media are increasingly turning to visual, emotional and quickly engaging media. An animated explainer video combines those three aspects while describing your product or service better than any other online content, and doing it in a cost-effective way: 52% of marketing professionals worldwide mention video as the online content with the best ROI. This is why we say it’s the perfect marketing tool for the social media generation.
An explainer video delivers complex ideas in a simple way, creates engaging visual metaphors by combining those ideas and, at the same time, entices experiences on an emotional level. It can then be shared because of its explanatory and effective content because video can grow conversions up to 60% on average; but also (and most probably so) because of its handsome visuals, attractive storytelling or even its lovable characters.
They’re Easily Measurable
Every marketing specialist knows that all your efforts must be measurable in order to know the real reach and success of your campaigns.
